The AEO/GEO Agency Delivery Process, End to End
Winning AI-search visibility for a client is a repeatable process. Here is the end-to-end sequence an agency runs.
1. Technical audit
Start by auditing whether AI systems can even read and trust the site: crawlability, structured data, content extractability, and freshness signals.
Run the audit before promising outcomes — it sets the baseline you attribute against later.
2. Competitor research
Map who currently gets cited by AI answers for the client's target questions, and why.
3. Planning
Turn findings into a prioritized backlog: which fixes unlock the most visibility per unit of effort.
4. Technical changes
Implement the on-site changes — structured data, semantic HTML, content structure, internal linking.
5. Implementation and content
Ship the content and technical work, then request re-crawls where possible.
6. Attribution
Measure the change in AI citations and share of voice against the audit baseline, and report it.
Attribution is what turns this from a project into a retainer — always close the loop.